After losing her only son Sam at the age of 19 years old, Sheila Vance founded the Sam Vance Foundation, to help youngsters battling drug abuse. In 1998, she launched Sama Eyewear as a way of generating funds for the foundation, and today, the company donates 100 per cent of the profits from select styles and collections, and a portion of its annual profits, to the foundation. I was sent to New York to cover one of Sama’s events which was the debut of their new collection DeCode Los Angeles. In addition to all its glittering connotations, Los Angeles has always created movements with authenticity, setting its own path for key causes in health and wellness, philanthropy, education arts and culture. With names for her frames like NH8, No Bullying, No TXT&DRIVE, to name a few, this new collection hopes to bring more awareness to whats important for a change instead of the glitz and glamour that people get caught up in when thinking of Hollywood and Los Angeles.